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Thursday, November 17, 2005
Google: Google Analytics
Google recently introduced Google Analytics (formerly known as Urchin). Website owners and marketers may track how many users come to their website, where the users come from, and how they interact with the site. Then site owners may use that data to gauge effectiveness of advertising and possibly make improvements upon the site where needed. The bottom line is that this should assist website owners in increasing advertising ROI. I signed up when the Analytics service was released and the site was so slow that I had a very difficult time actually setting up my account. However, it now seems like performance has dramatically improved since.
http://www.google.com/analytics/
Users download a small javascript file which will report user activity back to google. Of course, there is a way to block your browser from downloading the Google Analytics .js by modifying your Windows Host file. Then again, if you had problems navigating through a site's architecture, perhaps you should think about how the site admin may use the analytics data to improve the site experience.
posted by Robert, 11:39 PM
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